- Oversee the design and development of all Orchid eCommerce customers, streamlining the process with the design and development team.
- Developed a design system in Figma around Orchid’s proprietary CMS to reduce design and development time.
- Onboard and train Orchid eCommerce customers, providing support as needed and creating onboarding assets/forms to ensure their website goals and vision are achieved.
- Manage a team of web designers and developers located throughout the US and internationally, primarily using Figma for website design.
- Manage customer interactions with GuideCX and the development process with Jira, working with HTML/CSS and JS daily to enhance live sites as needed.
- Conduct QA testing for all Orchid eCommerce sites to ensure functionality meets intended standards.
Skills
Work
Print and Digital Design
Raymundos Pudding
Desi Natural Dahi
Elevate CBD
Orchid Brochure
Orchid Event Backdrops
Latest Video
Website Design & Development
Design System
Experience
Orchid
Director of Ecommerce Design & Development
Nov 2023 to Present
Alterio Media
Founder
Nov 2016 to Present
- Partnered with businesses across various industries to develop custom creative digital solutions and marketing strategies.
- Conducted SEO and market research, designed and developed custom web solutions, and created print and digital graphics for multiple mediums.
- Managed PPC campaigns through Google Ads and social media.
Orchid
Director of Marketing
May 2021 to Nov 2023
- Designed, developed, and maintained orchidadvisors.com, enhancing user experience and site functionality.
- Formulated and implemented an SEO strategy, successfully increasing organic traffic by over 300%.
- Created a diverse range of print and digital assets to support marketing and branding efforts.
- Monitored website performance and key performance indicators (KPIs) using Google Analytics, and set up custom goals with Google Tag Manager to track conversions and engagement.
- Authored blog posts on a variety of topics, including firearms state compliance and best SEO practices for the firearm industry, to engage readers and establish thought leadership.
- Developed and managed Google Ads campaigns to promote Orchid products and services, optimizing for maximum ROI.
- Designed and executed drip email campaigns to nurture leads and drive conversions.
- Produced animated video campaigns to visually showcase and promote various Orchid products, enhancing brand visibility and engagement.
Connected! Web Services
Digital Marketing Manager
Jun 2022 to May 2023
- Managed 9-12 clients simultaneously, developing SEO strategies and PPC campaigns.
- Maintained websites for existing clients and designed websites for new clients using Figma.
- Monitored website and ad performance through Google Analytics and set custom goals using Google Tag Manager.
- Managed bi-weekly email campaigns for major businesses, including Winston and KOOL.
Immaculate High School
Director of Digital Media
Dec 2016 to May 2021
- Designed and maintained the Immaculate website, all marketing materials for admissions and advancement, and all communications.
- Photographed in-school and after-school events and created video campaigns by conducting interviews and filming b-roll.
- Developed SEO strategies, managed PPC campaigns, and implemented a digital communications strategy to streamline marketing and communication efforts.
Bright Development
Website Designer & Developer
Jan 2016 to May 2021
- Designed and developed custom websites using WordPress, HTML, and CSS to meet client specifications and business requirements.
- Collaborated with clients to understand their vision and goals for their website, providing creative and technical input to enhance user experience and functionality.
- Implemented responsive design principles to ensure websites are accessible and visually appealing across various devices and screen sizes.
- Conducted website testing and debugging to ensure optimal performance and compatibility across different browsers and platforms.
- Integrated various plugins and tools to add functionality such as contact forms, e-commerce capabilities, and social media integration.
Telegraphic Brands
Digital Media Specialist – Part-Time
Jun 2014 to Dec 2020
- Worked intermittently with Telegraphic Branding & Design for 6 years, developing branding and design solutions for clients, ranging from website design and development to package design and digital ads.
- Leveraged website design and development capabilities to expand Telegraphic Branding & Design’s service offerings.
NBC Connecticut
Graphics Artist
Jan 2015 to Dec 2016
- Began as an intern and was subsequently hired as a full-time employee to assist with the 2016 Rio Olympics on-air package and launch their internal rebrand “Connecting You.”
- Designed on-air animations and 15-30 second commercials for internal promotions.
- Created web and print deliverables, including weekly billboards.